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Promotional Logo Products, Target Audience, Deliver Your Message, Meet End-User Needs

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Unique Promotional Items Deliver Your Message

Case Studies Fundraising Promotions Presentations as Promotions Promote Lasting Memories Unique Promotional Items

Promotional items have numerous applications for businesses and organizations of all types and sizes; for instance, to introduce new products at a trade show or deliver a message to a target audience, as the following example illustrates.
 

Client’s Need: Veterinary Tradeshow Hand-Out

The tradeshow was heavily populated by women, which the client felt was their best source of business for domestic animal healthcare. They originally wanted pencils.
 

The a2z Solution: The items needed to be more in keeping with the client’s end-users' needs, as well as maintain their image, while remaining inexpensive and economical.

After considerable deliberation and research of the targeted market audience, we recommended that they offer something that represented value and usage to women with pets.

Our recommendation was to create a dog bone-shaped magnet with telephone numbers to call for an appointment for the favorite member of the family:

• Magnets could be used to hold up their children’s picture or the most current pizza coupons
   
• An added bonus…magnets could be mailed to their customer base in their monthly newsletter without additional postage cost